Jennifer Lopez - Get Right (Epic)
You may recognise J-Lo for her derriere. You may recognise J-Lo as a convincing federal marshal in Out of Sight. You may recognise J-Lo from a Japanese tour of Synchronicity in the nineties. You may recognise J-Lo for her catalogue of decaying celebrity relationships, especially that convenient one with Sony Records president Tommy Mottola. You may even recognise her for her pseudonym Jennifer Lopez.
Sony Records-labelled Lopez, learning from SAS close-quarters combat and Bush Administration fiscal policy, is a master of distraction. The cynic would lambaste the Bronx-born former-fly girl, who was known from an early age to be “quite good” at singing, but distraction on this scale requires quite some dedication; there is a hell of a lot to disguise.
She distances herself from the intravenously drippy Miami bounce of Get Right with skill. Just as you are about to question the copyright of the four-note sax riff (lifted from the theme tune to The Cosby Show for sure), or the bump ‘n’ coffee-bean grind of the so-ethnic-it-hurts instrumentation, you stop. You ears are diverted from the Mariah Carey-tribute trills and fuck-you-I’m-in-a-gang background hollers as you hold the CD packaging in your trembling, Latin-pop loving fingers and notice… free perfume.
Free perfume? A sample of J-Lo Glow? Fuck yeah! Right on! This song is AMAZING!
Co-writer on just two album tracks, but responsible for brand-management from the ground up, Jenni Lop knows where it’s at. Music ain’t just about the music, duh! It’s about the free shit you give away with the CD! Jennifer is challenging musicians and artists to leave their ivory towers and contribute to the business problems of the real world. Equally though, she is also challenging marketers to leave their business towers and engage with the world of musicianship. And when one thinks about it, whether we are talking Adam Smith's Inquiry into the Nature and Causes of the Wealth of Nations or Noam Chomsky's Media Control: The Spectacular Achievements of Propaganda, we cannot fail to recogni...
WHOAH!
Wait!
Free perfume with this CD?
God I love this Maceo & The Macks saxophone shit!
Booty 'n' shit! YEAH!
Sorry, what was I saying?
Sony Records-labelled Lopez, learning from SAS close-quarters combat and Bush Administration fiscal policy, is a master of distraction. The cynic would lambaste the Bronx-born former-fly girl, who was known from an early age to be “quite good” at singing, but distraction on this scale requires quite some dedication; there is a hell of a lot to disguise.
She distances herself from the intravenously drippy Miami bounce of Get Right with skill. Just as you are about to question the copyright of the four-note sax riff (lifted from the theme tune to The Cosby Show for sure), or the bump ‘n’ coffee-bean grind of the so-ethnic-it-hurts instrumentation, you stop. You ears are diverted from the Mariah Carey-tribute trills and fuck-you-I’m-in-a-gang background hollers as you hold the CD packaging in your trembling, Latin-pop loving fingers and notice… free perfume.
Free perfume? A sample of J-Lo Glow? Fuck yeah! Right on! This song is AMAZING!
Co-writer on just two album tracks, but responsible for brand-management from the ground up, Jenni Lop knows where it’s at. Music ain’t just about the music, duh! It’s about the free shit you give away with the CD! Jennifer is challenging musicians and artists to leave their ivory towers and contribute to the business problems of the real world. Equally though, she is also challenging marketers to leave their business towers and engage with the world of musicianship. And when one thinks about it, whether we are talking Adam Smith's Inquiry into the Nature and Causes of the Wealth of Nations or Noam Chomsky's Media Control: The Spectacular Achievements of Propaganda, we cannot fail to recogni...
WHOAH!
Wait!
Free perfume with this CD?
God I love this Maceo & The Macks saxophone shit!
Booty 'n' shit! YEAH!
Sorry, what was I saying?
Comments
From the Bronx tourist site: Famous people who have lived in the Bronx include performers Anne Bancroft, Tony Curtis, Robert Klein, Hal Linden, Penny and Gary Marshall, Rita Moreno, Chaz Palminteri, Roberta Peters, Regis Philbin, Carl Reiner; athletes Lou Gehrig, Jake La Motta; authors E.L. Doctorow, Theodore Dreiser, Edgar Allan Poe, Mark Twain, Herman Wouk; statesmen John Adams, John F. Kennedy, Colin Powell; designers Calvin Klein and Ralph Lauren; and the conductor Arturo Toscanini.
Jenni From The Block is well out of that list. Poe and Twain are where the Bronx is at, apparantly...